From Wilson Hoerder in Lautoka (14
I would like to share the good news surrounding my brother, Hupfeld
Hoerder's recent performance at the 2008 Islands of the World
Fashion Week, which was held in the Bahamas from 5-8 November
2008. Hupfeld was the sole representative from the South Pacific Region
and carried the banner for Fiji. Two of his garments made it
into the finals. This was the first time a designer from Fiji
has entered an international competition of such caliber.
My mother, Akata Hoerder, was Hupfeld's official assistant at the
fashion show and their participation at the aforementioned event was
the formal platform for Hupfeld to venture into the international global
scene with fashion editors and buyers from the US present to scout
for new talent.
Hupfeld's two pieces making the final cut were taken for a professional
photoshoot with top models from the Bahamas and will be gracing selected
fashion magazines circulated to industry people in New York.
Based on the strength of his collection of 25 garments in the Casual
Wear , Pret a Porter and Haute Couture range, Hupfeld has received
invitations to participate in selected fashions shows in New York and
San Francisco next year.
Hupfeld was also the Wardrobe & Stage Designer, and Make Up Artist
for "The Land Has Eyes" and his success at the "Islands
of the World Fashion Show," which saw 32 designers from the African
Caribbean and Pacific (ACP) region competing is another milestone for
Fiji, with special emphasis on our proud Rotuman heritage.
Hupfeld will also showcase the same collection he took to the Bahamas
in the inaugural “Fiji Fashion Week” which will take place
between the 1st - 5th December 2008 at the Hilton Hotel at Denarau
Island, in Nadi.
From The Pacific Arts Alliance
Interview with finalist Hupfeld Hoerder
Islands of the World Fashion Week
Reports from one of our artists from Fiji: Hupfeld Hoerder
What made you participate in the show?
Actually, My cousin Letila sent me the website, All designers had to
apply on line where a committee in the Bahamas which made the selection
based on some criteria like the years of designing done by each participant
and past awards you have achieved etc....I also wanted to participate
with this because this would not only put Fiji on an international
platform but would give the exposure and benchmark my designs with
other countries. Not to mention I was the only one from the Pacific
that participated so I did my best to promote the uniqueness of the
When did you start that art?
Designing for me started when I was in my second year of my undergraduate
studies pursuing my Economics and Management Degree at the University
of the South Pacific, but initially this started when I was younger
in primary school where I always had a passion for colors and art and
always loved drawing....I also would like to mention that this is a
god given talent because I was self taught, I did not go to any institution
or no one taught me.
What did you showcase there?
I showcased 3 categories, casual resort wear, Prêt a Porter or
Ready to wear and Haute Couture
Your feelings and experience there?
Awesome, Educational, and will definitely go further...
I learnt that one has to appreciate and respect other designer's concept
and ideas and that we are unique in our own designs and the message
we are trying to portray. My designs made an impact the fact that it
not only promoted Fiji but the Pacific, any pacific islander can identify
with my designs because it had the pacific touch in the paint and the
use of authentic natural fibers.
What did you want to tell other artists out there who are working hard
in reaching their goals?
Follow your dreams and believe in yourself and believe that will only
help you if you help yourself.
What is success for you?
From the Fashion and Designing perspective, Success is when you see
your design on the catwalk and on the model and you have been acknowledge
for your work, not necessarily the awards. Because designers have their
own unique style to clothing and for example, from the Pacific, my
style at the show was vibrant colors of the flora and fauna and color
of the aqua marine sea, and I used a lot of natural fiber like Tapa
and coconut synette.